Hotels Shouldn’t Advertise.
Are you trying to operate your accommodation business and market it yourself, at the same time?
It’s not only impossible, it’s ineffective. When your energy is focused on managing every area of your guesthouse, B&B, hotel or apartment complex, it leaves little time for building your brand and online presence.
And while the online travel agents (booking.com, Expedia and others) bring you reservations, how do you stand out when they promote your competitors rooms just as much as yours.
Getting online room bookings takes focus and digital marketing know-how. If you operate an independent hotel, guest-house or B&B, you have your hands full with check-in, check-out, maintenance, guest service, staff management and much more. Your time is already in high demand.
With all these responsibilities how do you make your business stand out online?
You don’t. We do.
A modern, mobile-friendly website
A website tailored to your property, search-engine optimised and mobile-friendly. Get your guests booking straight away.
Online advertisements where they’re needed the most
We’ll ensure that whenever and wherever your guests are planning their trip, they’ll be reminded of the features of your property by targeted online advertisements
Online reviews master plan
Online reviews are a vital feature of managing your reputation online. We’ll show you how to use them as a powerful promotion tool for your property.
Social media master plan
Harness the power of social media to promote your property. We’ll show you how to use them to drive customer engagement and brand awareness.
Research shows that 94% of leisure travellers research their hotel decision online. Investing in a quality website for your property that actually delivers reservations is crucial.
Websites built by professional web designers will cost you thousands of dollars, with additional hosting and other costs. And you’ll wait months before it’s ready to launch.
But a website dates quickly just like flare trousers and record stores, the rules of search-engine optimisation change rapidly (remember “mobile-geddon” in 2015?).
We offer a better solution:
Rapid Tempo Digital Marketing will build you a website tailored specifically to the needs of independent hotels.
It’s everything you need to attract more customers from the web. And the best part? It’s done-for-you.
- Modern website for your property, fully mobile-optimised, designed and hosted
- Website copy crafted to highlight your Hotel’s unique appeal
- Fully mobile using responsive web design. Your site will look just as good on an ipad or smartphone as it does on your desktop.
- Search Engine optimised out of the box
- Future-friendly design – we’ll update the site as technology develops
94% of people research their travel online. Independent hotels need to advertise online even more than they used to advertise in newspapers or magazines.
We design an online advertising program especially for your property – highlighting your features and advantages over your competitors.
Not sure where to start? Don’t worry – from years of experience we know what works and what doesn’t.
And the best thing? We bankroll the lot. Design, creative, placement, keyword research and even the advertising charges paid to websites and search engines.The entire advertising program doesn’t cost you a cent.
We build it and run it, leaving you to handle the bookings and do what you do best – running your hotel.
- Keyword research for your property and location – know what your customers are searching for
- Design of banner and text ads, to ensure your property stand out
- Customised pay-per-click campaigns on the Google Adwords and BING advertising networks
- Optimisation of your campaigns and placements to ensure you get the most customers possible
88% of travellers see ratings and scores of accommodation on review sites as important in their choice of accommodation. Do you have a plan to get more customer reviews and make the most of those you have?
We’ll set up the systems you need to get more reviews, teach you to respond to the reviews you have (especially the negative reviews) and we’ll notify you as soon as a new review of your hotel is posted.
- Complete audit of your online reputation and reviews
- Online review coaching to help your responses to customer reviews – both negative and positive. You’re the voice of your business – we’re the voice-coach.
- Near real-time alerts from around the web, when a new review is posted.
- A review generating system that generates more customer reviews for you to showcase – the cycle continues
Social media has become the new telephone for hotels. Facebook, Google+, YouTube, Twitter, Pinterest, Tripadvisor. It’s hard to know which are useful for small hotels.
We build and grow your social media profiles and develop the social media presence your lodging needs to achieve more bookings. Our graphic designer and web developer will create a social media presence that attracts attention and reflects the look and feel of your property.
Once we’ve created your social media presence, we’ll show you how to use it to engage with your customers, answer queries and improve guest satisfaction.
- Creating social media profiles (those you don’t already have) – including artwork and graphics – ready for you to use.
- Social media coaching to guide you to which channels are the most important for hoteliers. You’re the voice of your business – we’re the voice-coach.
Our goal is to deliver reservations for your property, so our pricing is simple.
We charge a commission of 15% of the revenue we deliver as a direct result of our digital marketing. In other words, when our marketing delivers an online reservation, we share 15% of the revenue. No reservations, no cost to you.
A done-for-you solution and you only pay us for the results that we achieve for you. Contact us for details on how we measure the impact and reach of our marketing of your hotel.
No contracts. No risk. No minimum time period.
See how Rapid Tempo’s 4-tier package compares to hiring a web designer or agency.
What’s the difference between Rapid Tempo and the Online Travel Agencies (OTA’s) that my property is listed in?
We only promote your property, not your competitors. When a guest views your properties page on an OTA, it’s side by side with your competitors – comparing them directly by price, guest ratings or location. And if the guest decides to book with a competitor, the OTA still gets paid.
With Rapid Tempo, when someone searches for your property, they find your property alone, not your competitors.
What if I already have a website?
No problems. Your current website will remain unchanged.
We’ll build your custom-designed mobile-friendly website at another address. Our 4 tier package won’t change what you currently have in place.
Are there any contracts? What happens if I decide I don’t want the 4-pillar package?
No contracts – we’ll send an email proposal and our agreement can be cancelled at any time. Of course we know you’ll love the package, but if you change your mind we’ll just turn off the advertising and take down your customised website. The social media profiles and reviews package are yours to keep.
No contract. No risk. No minimum time period.
Do I need to be able to take bookings on my website? What if my guests currently send me an email enquiry and I take their booking manually?
We believe that a booking engine is crucial – if guest wants to book a room, you should get the reservation instantly.
If you don’t already use a booking engine, we can recommend one based on your needs.
How does your pricing system work?
At the end of the month, we isolate the reservations made specifically through our marketing program (and your new website), and adjust for any cancellations. Your invoice will show which of your reservations come directly from our marketing.